CRTC Hearing:
RESO's Vision for a Transformed Canadian Media Landscape
On November 24, RESO was invited to present at pivotal CRTC hearings in Ottawa. Alongside colleagues from across Canada, RESO advocated for redefining "Canadian Content" and outlined a comprehensive strategy for inclusive investment in the media industry. Representing RESO was Barbara Lee, Founder and Board Chair. RESO emphasized the urgency of addressing historical underrepresentation and marginalization of Black and racialized communities in decision-making roles.
Redefining Canadian Content
RESO's call for redefining "Canadian Content" aligns with a historic shift towards greater systemic inclusion outlined by organizations such as CISF, BSO, BIPOC TV and Film.. The aim is to create a media landscape that authentically reflects the diverse voices and experiences that make up the Canadian cultural mosaic.
Strategic Investment Approach
In a groundbreaking move, RESO proposed a strategic investment approach, advocating for a portion of the Base Contribution amount to be directed to specific initiatives before distribution to the Canadian Media Fund (CMF) and mainstream Certified Independent Production Funds (CIPFs). These initiatives include:
1. $20 Million Annual Direct Contribution to CISF for BPOC Productions
RESO prioritizes a direct annual contribution to the Canadian Independent Screen Fund (CISF) to support Black, People of Color (BPOC) productions, emphasizing a departure from the conventional CIPF model.
2. Core Funding for BPOC Service Organizations
Recognizing the importance of infrastructure and capacity-building, RESO calls for core funding for key national and regional organizations that empower BPOC creatives and production companies, fostering opportunities and providing essential training.
3. Discovery and Promotion Fund for Black and Racialized Content
RESO advocates for a dedicated fund to discover and promote Black and racialized content, ensuring visibility and recognition within the industry.
4. Support for ISO and BSO CIPFs:
RESO expresses support for CIPFs focused on Indigenous, Black, and Racialized creators, recognizing their unique role in fostering diversity in Canadian media.
Mandatory Racial Equity Targets
RESO firmly recommends the establishment of mandated minimum racial equity targets of 35% for existing funds within the current system. This includes CIFPs, CMF, Telefilm, NFB, and traditional broadcasters. The goal is to accelerate progress and rectify historical underrepresentation and marginalization of Black and racialized communities.
The Economic Potential of Racialized Diaspora Communities
RESO's presentation emphasized the economic potential of Canada's racialized diaspora communities. With roots across continents, these communities are a wealth of untapped stories and content waiting for the right investment, incubation, and development. RESO envisions Canada's screen industry, though relatively small, finding global audiences with adequate investment, showcasing fresh yet familiar stories to the world.
RESO's vision for a transformed Canadian media landscape is a call to action for industry stakeholders, policymakers, and creatives alike. By embracing inclusivity and strategic investment, Canada has the opportunity to lead on the global stage, exporting diverse Canadian content that resonates with audiences worldwide. The organization remains committed to working collaboratively towards a future where everyone's story is heard and celebrated.
Watch RESO’s Founder and Board Chair, Barbara Lee’s presentation here.